The Secret Life of Dads, incorporating the Pints & Ponytails events and live show, is a multi-platform media brand fronted by Mat Carter and Lawrence Price, exploring modern fatherhood, masculinity and men’s wellbeing through humour, honest conversation and compelling storytelling.
Following three years of thought-provoking conversations on The Secret Life of Dads podcast, Mat and Lawrence founded Pints & Ponytails—the viral event series that sparked a worldwide movement, with hundreds of independently organised Pints & Ponytails events now taking place across the globe. Originally created to help fathers learn practical hair styling while building meaningful connections, the concept has evolved into the Pints & Ponytails Show, where celebrity guests and leading commentators are challenged to master increasingly difficult hairstyles while navigating thought-provoking conversations around fatherhood, identity, relationships and modern masculinity.
Following the success of their first sold-out UK tour in 2026, the duo have expanded into corporate events, keynote conversations and live panel discussions, working with organisations including Diageo to bring conversations around fatherhood, wellbeing and modern masculinity into the workplace.
Their work has featured live on BBC Breakfast, This Morning, Good Morning Britain, breakfast television in Australia and the United States, alongside appearances on BBC Radio 2, BBC Radio 4 and other national broadcasters. They have also been featured in leading national and international publications including The New York Times, The Times, The Independent, The Guardian and The Financial Times.
Blending entertainment with meaningful conversation, Mat and Lawrence create original formats that reach millions online, sell out live events, engage corporate audiences and continue to shape the conversation around modern fatherhood and positive masculinity.
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