These things have been standard fare at childrens’ museums and science museums since they were developed in 2008. I had seen them many times but didn’t know what they were called.
Unlike some other magnetic toys, these are perfectly safe for infants to gnaw on. From the website:
“Each shape contains rotating Rare Earth Neodymium magnets, the strongest of their kind for guaranteed connectivity. Every magnet is kept safe and secure in Sonic welded, BPA free, HQABS plastic. This process of manufacturing ensures each magnet is encapsulated with the utmost security, providing a safe, long-lasting play experience.”
We found a box of them on sale and gave them as a Christmas gift to our kids and they have become standard fare in our house as well. The kit is a set of squares and triangles and other shapes with embedded magnets that allow the shapes to snap together.
It is one of the very few toys that is enjoyable and usable by kids as young as 1 as well as older kids. The magnets snap the pieces together so the infant doesn’t get frustrated when stacking them. The toddler likes matching colors and combining to make more complex shapes, and the older kids can make much complicated shapes and objects.
Magformers has recently vastly increased the type of kits they sell, with ones that let you build dinosaurs or vehicles or robots. Some kits come with gears and motors and other parts that allow you to make functional machines such as a working merry-go-round.
Like Lego, Magformers are fun just to fool around with, and are also fun to use when following instructions to make pre-designed objects.
I don’t know whether this is the Next Big Thing, but my kids love these little things. They come in animal shapes, vehicles, pastries, etc.
They are made of eraser rubber (but don’t actually fit on a pencil) and are each composed of multiple pieces, so each creature is a small, simple 3D puzzle.
The creatures are very cute and something about the colors and the texture of the eraser rubber makes them seem almost like cartoons somehow made real.
They make good party favors or the sort of thing you might include with valentine cards for classmates, or as part of a grab bag.
You can get a big set from Amazon or a pack of 8 or so from some dollar stores. There are some Japanese “$1.50” stores in California that carry them, too.
We get lots of gifts for the kids, and it’s very hard to tell in advance which ones will get played with a lot, and which will just stay at the bottom of the toy box. I don’t even remember who gave this to us, but it is one that each successive kid has pulled out and played with over and over. Even the older kids will play with it when they see it again, even if just for a few minutes.
The ‘puzzle’ is a circle with 6 pieces around a 7th central hub piece. Each puzzle is themed. We have the farm one, but the company has several others, such as construction vehicles and forest animals, as well as licensed images from Eric Carle, Babar, The Little Prince, etc. The puzzle has pictures on side and solid colors on the other
The theme doesn’t seem to matter much with our kids. The appeal is the size and shape of the pieces that even little hands can manipulate, pulling out of the box and putting back in. And for little brains, 7 pieces seems to be the right number in the balance between boringly simple and frustratingly complex.
The thick cardboard has gotten a little worn after so many hands have handled it, but it’s still in decent shape after the 5+ years we’ve had it.