Ruby’s content journey started from her love of skincare, sharing product recommendations and daily routines with her followers. Since then she has welcomed two children into the world, Honey, aged 5 and very recently, baby Arthur. Her page has evolved over the years as she has opened up and shared more of her personal life and passions, including beauty and fashion. Her ethos being ‘skincare and make-up you’ll actually use, and outfits you’ll actually wear’. The loyal follower base she has built over the years enjoy the honest, genuine and realistic perspective she brings to the influencer landscape and this is reflected in her engagement. Previously to becoming a full-time influencer Ruby worked in marketing and PR, where she was required to come up with and deliver creative campaigns for her clients. This knowledge has been invaluable in her influencer career as she understands the bigger picture behind campaigns and how to perfectly execute any given brief in a way that her audience will resonate with.
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