Lily started her blog in 2010 while studying Marketing, Advertising and PR – just a hobby to share beauty finds, outfits and connect with like-minded people.
After graduating into a full-time role in marketing and PR, she kept creating on the side, teaching herself photography, filming, and editing as her audience steadily grew. Eventually, she took the leap to go full-time.
An early voice in a still-emerging industry, Lily has since worked with brands she loves, always prioritising trust and authenticity. She later co-created the hit podcast At Home With… and launched Foggy Mornings, a cosy YouTube series centred around conversation, curiosity and connection.
Now living in London with her husband and two kids, Lily shares the small, meaningful moments of everyday life – continuing to build a loyal community drawn to her honest, down-to-earth approach.
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