Keshia East

Keshia East is a London based entrepreneur, content creator and celebrity makeup artist with a passion for business, beauty and lifestyle. With over 13 years of experience in the beauty industry, Keshia has built a career that goes far beyond makeup. She’s the founder of award-winning hair tools brand No Knot Co and co-founder of haircare brand Kurl Kitchen, both of which have secured listings with major UK retailers, including Boots and Sainsbury’s.

Known for her refreshingly honest approach to entrepreneurship, Keshia shares the realities of building businesses, navigating finances and balancing ambition with everyday life. Her content blends business advice and behind-the-scenes insights with travel, home renovations, beauty and relatable moments from married life.

With an engaged community across Instagram and TikTok, Keshia brings personality, humour and authenticity to everything she creates. Her experience as both a business owner and creator gives her a unique perspective on brand partnerships, allowing her to deliver content that’s not only engaging but commercially insightful.

Whether she’s sharing lessons from the boardroom, documenting her latest adventure or bringing her audience along for the realities of everyday life, Keshia’s content is rooted in inspiring others to pursue their ambitions while enjoying the journey.

Contact

hello@matchstick.com

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