Grant is a beauty industry expert with 10 years of experience. Originally from Scotland, Grant now lives in London with his husband and their dog, Elvis. Grant’s career began as a hairstylist, but he later returned to education to study International Business & Marketing, with a focus on social media, parasocial relationships, and their impact on consumer buying behavior.
At the age of 30, Grant was diagnosed with ADHD—a pivotal moment that became a catalyst for change in his life. After a decade in the beauty industry, Grant embarked on his own journey to educate the audience he had cultivated on social media about skincare, makeup, and fragrance. Grant takes pride in speaking openly and honestly about my experiences with products, which has earned the trust of his audience. This trust has also allowed him to share his personal journey with ADHD, creating a space where he can connect beyond beauty. While his primary focus remains beauty, his content also reflects his day-to-day life and experiences.
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