Emily Norris is a leading UK content creator, author and podcast host, widely recognised for her practical “life hack” approach to modern motherhood. With over a decade of experience and a highly engaged community of more than 1 million followers across YouTube, Instagram, TikTok and Facebook, Emily has built a powerful multi-platform presence that consistently resonates with families navigating the realities of everyday life.
A mother of three boys, Emily’s content is rooted in real-life experience, offering relatable, solutions-driven advice across parenting, home organisation, lifestyle and creating calm in the chaos of family life. Her ability to seamlessly translate long-form storytelling on YouTube into high-performing short-form content across Instagram and TikTok has made her one of the UK’s most effective cross-platform creators.
Emily’s predominantly female audience is deeply loyal, turning to her as a trusted voice for practical guidance, honest recommendations and achievable routines. Her signature hacks and habits have been widely praised by mainstream media as “genius” and “game-changing”, reinforcing her position as a go-to expert in the parenting and home space.
She has partnered with global brands including P&G, LEGO, Disney and Sky, building long-term relationships rooted in authenticity, trust and consistent results.
Most recently, Emily published her bestselling debut book, ‘Things I Wish I’d Known’, bringing together years of her most impactful tips and insights, and cementing her status as the Queen of Hacks.
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