Saira Khan is a British television personality, presenter, author, entrepreneur and content creator. Best known as a finalist on the first series of BBC One’s The Apprentice, her honesty, determination and entrepreneurial spirit launched a successful media career spanning more than 20 years.
Saira has become a familiar face on British television through programmes including Loose Women, The Martin Lewis Money Show, Dancing on Ice, Celebrity Big Brother, Celebrity SAS: Who Dares Wins and Celebrity Mastermind. Her broadcasting work also includes documentaries exploring identity, family, women’s experiences and wellbeing, as well as the BBC’s Saving Planet Earth with Sir David Attenborough.
Combining her trusted public profile with an authentic and highly engaged relationship with her audience, Saira creates relatable content across beauty, wellness, health, lifestyle, family and female empowerment.
She has worked with brands including Invisalign, Altrient, Green Chef and Voy, producing credible, personality-led campaigns that connect products with real-life experiences and meaningful conversations.
Saira is the author of Push for Success, a motivational book about confidence, resilience and overcoming setbacks. She is also the founder of SAIRA, a certified organic skincare brand that challenges the skincare industry and its messaging to women. Inspired by more than two decades of personal research, her experience of living with a skin condition and the natural beauty rituals of her Himalayan heritage.
Through SAIRA, Saira combines traditional botanical wisdom with contemporary skincare knowledge to create effective, luxurious products founded on transparency and environmental responsibility. Bold, engaging and unafraid to challenge convention, Saira brings warmth, credibility and entrepreneurial insight to every broadcast, campaign and partnership.
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