50 years ago it was possible for a family to own every children’s book there was, for the kids in the family to have seen every kid-friendly movie and cartoon, or to have played with every mass-market toy. Since then, however, we as a society have reached ‘peak book’ – it’s simply not possible to have read every book that’s been published, and that’s true for TV shows, games, and movies.
There has been an explosion of children’s media over the past few decades and what we need now is a curating filter that lets parents know what is worth sharing with their child and what is not.
Matchstick is a recommendation site for gifts for children from birth through 12. It’s mostly books. It’s always growing. It only includes things we have actually used and our children or friends’ children have actually read or played with.